Famously Creative with HP

harajuku paper doll card

A Harajuku Girl Paper Doll Card from Gwen’s HP site

Check out these two fun and elegant interactive mini-sites (can they be called that?) from HP, one inspired by Paula Scher, principal at Pentagram and the other inspired by recording artist Gwen Stefani. Each presentation includes a short video and customized tools that are great for blowing a little time while “playing” creatively.

My favorite was making a Harajuku Girl paper doll on Gwen’s site. I also found it interesting to watch Paula’s video on brand identity, but think it’s a little weird that she’s providing a template for businesses to auto-generate their own identity system. That just doesn’t seem right, especially after saying a good identity “expresses the specific spirit and tonality and ethics of an organization or individual.” Providing these templates seems to defeat this purpose by only providing a “friendly” or “modern” choice. To be fair, there is eventually a link to the AIGA.

Here’s the overview from HP:

gwen stefani

Gwen Stefani For You
Step inside Gwen Stefani’s world and customize her designs and illustrations to make Gwen Stefani’s style your own. Submit photos to the Sweet Escape tour book, create your Harajuku Girl paper doll entourage, print invitations, greeting cards and check out Gwen Stefani’s baby collection. All brought to you by HP.

paula sher

Paula Scher For Your Business
HP and Pentagram designer Paula Scher present advice on brand identity design, video tutorials for small businesses and brand identity templates for small businesses. View Paula Scher’s best-known work, browse through her exclusive design templates and listen to insights on how small businesses build great brand identity.

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1 Response to “Famously Creative with HP”


  1. 1 amethystlune November 2, 2007 at 8:19 am

    i was JUST playing around with the gwen paper doll thing this last week! funny how i ran into it again here.

    i didn’t read through the brand identity one though. i’ll go back to it again soon. i work with marketing and design, and there are so many businesses that do not see value in design or brand identity. perhaps the ‘template’ is the help businesses think about integrating design into their biz, to get them thinking about it a bit more about it, … or it’s a nice little marketing tactic from HP to drive interactive fun to their site. 🙂


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